ClinPhone's Use of Language and Technology the Most Creative in Britain
- January 29, 2002
Company's latest award perhaps the most significant yet
ClinPhone Group - a Nottingham-based company providing internet and telephony services for global clinical trial management - has secured the Government's top award for the unique integration of technology and foreign languages to grow the business through export sales.
The company, which counts most of the world's top 30 pharmaceutical companies in its client list, has beaten off the challenge of major names including Boots Healthcare to secure one of the nine national awards for the use of foreign language in international business operations in the 2001 Languages for Export Awards presented by the Department of Trade and Industry's Trade Partners UK organisation. This followed success at a regional level in the same awards initiative.
Success for ClinPhone - which has operations around the world - came with the Creative Options Award in recognition for the company's innovative state of the art multi-lingual interactive voice response system, which has set new standards in the clinical trials industry.
Nearly 200 companies and learning centres from around the United Kingdom competed in local heats for regional awards and the winners from 11 regions covering Scotland, Northern Ireland, England and Wales then went forward to compete for one of nine national awards - four company awards; a technology award; two language services awards and two education awards.
ClinPhone solutions have been used in more than 600 global clinical trials throughout 80 countries in over 60 different languages.
The system collects data from doctors and patients involved in clinical trials who respond to a series of questions in their own language or dialect using the keypad of a conventional telephone. The information is then instantaneously collated using sophisticated information technology hardware and software and disseminated to all appropriate personnel in real time via e-mail, fax or a secure on-line report, according to the preference of the client. This allows client personnel to make business and even life-critical decisions without unnecessary delay and improves the quality and speed of crucial clinical data collection.
The systems are also used extensively for managing the logistics of clinical trials, including the supply chain management of costly medication packs.
The company received its award from legendary ITN newsreader Sir Trevor McDonald and Sir Peter Parker - at a ceremony in London recently and ClinPhone spokesman Patrick Hughes was delighted with the recognition, the latest in a long line for ClinPhone, but in many respects the most significant.
"The award highlights our unique use of foreign languages within the technology sector and highlights why effective communication is as important as ever for commercial success," he explained. "The fact that our applications communicate with clinical trial personnel in their native tongue is fundamental to increasing process efficiency."