Superhero Flies In And Wows DIA Crowds
- August 28, 2002
ClinPhone's latest appointment is somewhat out of the ordinary
Superhero 'Captain ClinPhone' arrived in style at this year's DIA conference in San Diego - his mission to ensure every global clinical trial is managed using ClinPhone's Intelligent Clinical Technology solutions.
The Captain - ClinPhone's latest and most unusual appointment (as it continues to expand on both sides of the Atlantic) - flew in from the dark side of the moon via his Earth base in Nottingham to wow the crowds atop ClinPhone's stand - which was manned by earthlings from both the United Kingdom and the United States.
Resplendent in his yellow anti-gravity suit, light speed boots and blue utility pants, he hopes to make an instant impact on the industry, commenting: "I'm here on a mission for ClinPhone to teach the world a thing or two about electronic trial management systems. You'll be seeing me in all of your trade magazines and I'll be making more appearances at gatherings like the DIA, so watch this space."
The stand also featured a unique 'newsreel' in true Superman style, featuring the arrival of Captain ClinPhone on Earth - in his blue and yellow capsule-shaped spaceship, of course!
An instant hit in what is traditionally a conservative marketplace, both the stand and the Captain were popular additions for the thousands of delegates who attended this year's DIA event.
The annual DIA conference is one of the largest pharmaceutical events in the US with an average attendance of around 6,000 delegates and 400 exhibitors. This year's event features a wide range of speciality areas and hundreds of sessions dealing with a vast array of issues related to pharmaceutical and biopharmaceutical development, regulation, utilization and marketing.