Perceptive Voice™ comprises an overall service which uses a technology leading software product ALADDIN™ for patient randomization, study drug management and voice based systems for data collection. The service was set up in 1995.

Perceptive Voice has a comprehensive project and validation lifecycle that includes the management of all aspects of projects.
It includes:

• Project initiation, covering proposal and setup phases
• Design, covering requirements definition, technical meetings and sponsor approval
• Validation planning
• Development, to build and unit test the application
• Controlled testing, to incorporate execution of test scripts and user acceptance testing in a qualified test environment
• Implementation in the real environment
• Operations and ongoing support, including periodic assessments and reviews
• Retirement, whereby production is closed down, data is transferred to the sponsor and the study archived